Competition in printed advertising

Sep 20 2023

Competition in printed advertising

Let us talk about competition in printed advertising…

For #printers, pressure is largely coming from below as firms fight for their share in the market.

In today’s world, the #printer that sits back, holds onto existing clients and expects growth will find themselves in trouble very, very quickly.
There’s lots of work out there, but there is also a lot of competition, and the market is changing.

With the advent of cheaper entry-level wide-format printers, smaller customers are increasingly able to keep work in-house.

That’s why focusing on sustainability can be key – its what people want to hear. You must keep coming up with new ideas that can help you stand out in the crowd.
All this combined with the ability to offer competitive prices will keep #PrintingCorporations relevant in a red ocean market.

Printed advertising is dominated by large accounts, with massive corporations like #McDonalds – at £42m in the first half of 2023 alone.

The competition in printed advertising is fierce. So, in order to keep growing as a #PrintingCompany, you need the right tool to optimize your operations.

That’s where #DynamicsPrint fits in.

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“The professional and highly skilled DynamicsPrint team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.

DynamicsPrint adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”

Karen Redfern, VP Operations Technology
DCM, Canada

“I just wanted to let you know how happy I am with DynamicsPrint and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.

The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint team for all your help and support.”

Mark Floyd, Division Director
KP Corp. San Leandro, USA

“The implementation was carried out to our complete satisfaction and lived up to all our expectations. DynamicsPrint consultants and developers had a clear understanding of our problems, and the design and implementation went smoothly.

The system fully meets our expectations and saves considerable time and consequently money, in all the administration routines. In particular the estimation program is doing a great job with quick and accurate estimates for even very complex jobs, and the order calculation gives us all the necessary information in order to minimize errors and produce by best practice all the time.”

Michael Dvinge, IT Manager
Stibo Graphic, Denmark

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