Competition in printed advertising

Sep 20 2023

Competition in printed advertising

Let us talk about competition in printed advertising…

For #printers, pressure is largely coming from below as firms fight for their share in the market.

In today’s world, the #printer that sits back, holds onto existing clients and expects growth will find themselves in trouble very, very quickly.
There’s lots of work out there, but there is also a lot of competition, and the market is changing.

With the advent of cheaper entry-level wide-format printers, smaller customers are increasingly able to keep work in-house.

That’s why focusing on sustainability can be key – its what people want to hear. You must keep coming up with new ideas that can help you stand out in the crowd.
All this combined with the ability to offer competitive prices will keep #PrintingCorporations relevant in a red ocean market.

Printed advertising is dominated by large accounts, with massive corporations like #McDonalds – at £42m in the first half of 2023 alone.

The competition in printed advertising is fierce. So, in order to keep growing as a #PrintingCompany, you need the right tool to optimize your operations.

That’s where #DynamicsPrint fits in.

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Mark Floyd, Division Director
KP Corp. San Leandro, USA

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