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“DynamicsPrint® with IMP is the heart of our planning estimations and imposition systems.
Estimating has become an important science. Our young estimators can deliver accurate plans just as an experienced estimator, with loads of experience, would.”
Angel Viveros, Estimation Manager
Foli De Mexico, Mexico
“The reason we chose DP was because it’s an industry solution which solves many of the problems we had in the standard Microsoft Dynamics setup. Also, there was demand from the management to have final costing, which was also a major challenge in the standard Dynamics solution.
DynamicsPrint® also helps us greatly with scheduling and shop floor management. The data gathered gives us great insights, and results in a much more cost-efficient production.”
Jochem Sants, Project Manager
Van der Most, Heerde, Netherlands
“The professional and highly skilled DynamicsPrint® team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.
DynamicsPrint® adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”
Karen Redfern, VP Operations Technology
DCM, Canada
“I just wanted to let you know how happy I am with DynamicsPrint® and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.
The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint® team for all your help and support.”
Mark Floyd, Division Director
KP Corp. San Leandro, USA
In an era dominated by digital overload and AI-generated content, marketers are searching for ways to break through the noise.
Ironically, one of the most powerful channels is one many predicted would decline: print.
Recent analysis from Keypoint Intelligence shows that while traditional print volumes may remain flat, digital print applications tied to high-value, highly targeted communications are expected to grow significantly. Direct mail continues to dominate, while brochures and catalogs are expanding steadily.
From Selling Print to Selling Results
For years, many print providers have competed on specifications and price.
But the most successful providers are shifting their approach.
Instead of asking:
“How many pieces do you need printed?”
They are asking:
“What is the objective of this campaign?”
This shift transforms the print provider’s role from vendor to strategic advisor.
At DynamicsPrint®, we believe this consultative mindset is critical to long-term growth. Our customers increasingly rely on data, automation, and operational intelligence to deliver not just print, but measurable outcomes.
Strategy First: Not Every Customer Should Receive the Same Message
Every effective marketing campaign starts with segmentation.
Customers differ by:
Yet many campaigns still rely on limited personalization, often little more than a name and address.
Today, AI and modern automation tools make advanced segmentation easier than ever.
Marketers can now personalize communications based on:
This creates more relevant, more effective campaigns.
For print providers, this is an opportunity to ask smarter questions and add greater value.
Execution Is Where Print Wins
Once strategy is in place, execution determines success.
Print creates impact in three critical ways:
1. Capture Attention and Elevate Brand Perception
Print cuts through digital clutter.
Premium finishes, embellishments, and tactile experiences create stronger brand recall and higher perceived value.
2. Make Communication Relevant
Variable data printing enables personalized messaging that improves response rates.
The more relevant the message, the stronger the result.
3. Make It Easy to Act
Print no longer competes with digital, but it amplifies it.
QR codes, augmented reality, and NFC tags connect printed materials directly to online experiences, making response seamless and measurable.
The Underrated Power of Print: Word of Mouth
Print can create memorable experiences that people share.
A beautifully produced direct mail piece, premium brochure, or embellished packaging insert often becomes part of the conversation.
That kind of word-of-mouth marketing is difficult to replicate digitally.
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