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“DynamicsPrint® with IMP is the heart of our planning estimations and imposition systems.
Estimating has become an important science. Our young estimators can deliver accurate plans just as an experienced estimator, with loads of experience, would.”
Angel Viveros, Estimation Manager
Foli De Mexico, Mexico
“The reason we chose DP was because it’s an industry solution which solves many of the problems we had in the standard Microsoft Dynamics setup. Also, there was demand from the management to have final costing, which was also a major challenge in the standard Dynamics solution.
DynamicsPrint® also helps us greatly with scheduling and shop floor management. The data gathered gives us great insights, and results in a much more cost-efficient production.”
Jochem Sants, Project Manager
Van der Most, Heerde, Netherlands
“The professional and highly skilled DynamicsPrint® team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.
DynamicsPrint® adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”
Karen Redfern, VP Operations Technology
DCM, Canada
“I just wanted to let you know how happy I am with DynamicsPrint® and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.
The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint® team for all your help and support.”
Mark Floyd, Division Director
KP Corp. San Leandro, USA
In today’s hyper-digital marketing world — where algorithms, alerts, and AI compete endlessly for attention — print has found a new purpose. No longer the default communication tool, print is now the medium of strategic intent.
Print Isn’t Disappearing — It’s Evolving
It’s tempting to think of print as a legacy channel, made obsolete by the speed and scale of digital communications. But that view overlooks the real shift underway: print is not being replaced; it is being redefined.
Where once print was ubiquitous and often used without specificity, it’s now being deployed precisely — where it can deliver the greatest impact. In this new context, print is used to cut through digital noise, command attention, and reinforce campaign messaging in a tangible, lasting way.
From Execution to Strategy
What’s driving this shift is a change in mindset. Print service providers are increasingly being asked not simply to produce, but to think. To advise. To participate earlier in the marketing process — not at the point of production, but at the point of purpose.
The most effective providers now ask:
Who is the target audience?
What message are we trying to convey?
Why are we printing this piece — what role does it play in the broader campaign?
What’s been tried before, and what were the results?
These are strategic questions. And they signal a move toward consultative selling, away from commoditized output. In this new landscape, the ability to align print with marketing goals is just as important as quality or turnaround time.
Tangibility Still Matters — Especially Now
One of the strongest arguments for print’s continued relevance is its physical presence. In an era of endless scrolling, something that can be held, opened, or interacted with on a human scale becomes inherently more memorable.
Recent data supports this:
70% of young consumers say receiving physical mail increases their likelihood of opening marketing emails from the same brand.
Personalized messages are 84% more likely to be read than non-personalized ones — especially when they come from known brands.
This tactile connection creates trust, familiarity, and recall — factors increasingly difficult to achieve with digital ads alone.
Selectivity Is the New Scale
Print’s value lies not in volume, but in precision. Strategic deployment can mean combining high-quality substrates with special finishes, QR codes, augmented reality, or variable data. It’s about connecting physical and digital channels to amplify results.
“Print excels when it is strategically linked to the marketer’s campaign objectives — not used in a generic way,” says German Sacristan, Director of On Demand Printing at Keypoint Intelligence. “Its strength is in selectivity — used where it works best, and not simply by default.”
In this way, print becomes an enabler of attention, trust, ease of response, and even word-of-mouth activation.
The Role of Technology
As print repositions itself in the communication mix, it’s also becoming more intelligent. Today’s most advanced campaigns are integrating AI and data insights to guide who receives what, when, and how.
Artificial intelligence can now help:
Predict the best time to deliver printed messaging based on customer behavior.
Automate personalization at scale.
Link offline and online behaviors into a unified customer journey.
Print isn’t just smarter — it’s also more aligned with how modern marketing is measured and optimized.
A Medium with Meaning
Ultimately, print’s resurgence is not a reaction to digital — it’s a refinement of how we communicate.
In a world saturated with sameness, print offers difference. In a sea of clicks, it offers touch. In a time of automation, it offers intent.
And when approached with purpose, print delivers far more than ink on paper — it delivers outcomes.