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“DynamicsPrint® with IMP is the heart of our planning estimations and imposition systems.
Estimating has become an important science. Our young estimators can deliver accurate plans just as an experienced estimator, with loads of experience, would.”
Angel Viveros, Estimation Manager
Foli De Mexico, Mexico
“The reason we chose DP was because it’s an industry solution which solves many of the problems we had in the standard Microsoft Dynamics setup. Also, there was demand from the management to have final costing, which was also a major challenge in the standard Dynamics solution.
DynamicsPrint® also helps us greatly with scheduling and shop floor management. The data gathered gives us great insights, and results in a much more cost-efficient production.”
Jochem Sants, Project Manager
Van der Most, Heerde, Netherlands
“The professional and highly skilled DynamicsPrint® team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.
DynamicsPrint® adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”
Karen Redfern, VP Operations Technology
DCM, Canada
“I just wanted to let you know how happy I am with DynamicsPrint® and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.
The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint® team for all your help and support.”
Mark Floyd, Division Director
KP Corp. San Leandro, USA
Strategic growth isn’t just about adding new accounts — it’s about growing with intention.
In today’s competitive environment, successful organizations don’t expand by chance. They grow by design, through a deliberate alignment of customer value, internal resources, and executive oversight. According to Joseph P. Truncale, Ph.D., strategic growth must be led from the top and grounded in one critical insight: not all customers are created equal.
Stop Chasing Every Dollar
Too often, growth is equated with volume: more clients, more transactions, more activity. But as Dr. Truncale points out, more is not always better. In fact, one of the most powerful strategic decisions a business can make is to trim its customer base.
Why? Because most businesses — whether in printing, packaging, or beyond — follow the classic 80/20 rule, where:
25% of customers generate 90% of revenue
75% of customers contribute only 10%
Yet many companies still allocate equal time and service to both segments. This misalignment not only strains resources — it dilutes value for your highest-potential accounts.
Strategic Growth Starts with Strategic Focus
Rather than expanding haphazardly, growth-oriented businesses should first ask:
Who are our best clients?
What unique value do we provide them?
Which results keep them loyal?
The answers to those questions should inform your strategy — by identifying lookalike prospects, reallocating service bandwidth, and designing offers that scale what’s already working.
What It Means to Grow with Intention
Strategic growth isn’t about delegating more work to your sales team — it’s a leadership-level responsibility. It requires:
Reviewing client performance by revenue and margin
Rationalizing customer lists to focus on high-value accounts
Reallocating staff time and attention to where it matters most
Aligning internal resources with long-term relationship-building
When companies stop treating every customer the same, they free themselves to serve the right ones better — and to build the kind of loyalty that drives sustainable growth.
The Takeaway
Growing a business is not just about scale. It’s about strategy.
Before chasing new leads, make sure you’re maximizing the ones you already have — and shedding those that hold you back.
Because in strategic growth, focus is a multiplier.
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