Other Insights
Dec 4 2025
AI at Work: How Microsoft 365 Copilot Is Moving Sales, Service, and Finance Teams to the Frontier
Sep 25 2022
What does Packaged foods, Medical/Pharma, Health Providers, Real Estate and Beverages have in common?
Need help or want to know more?
Find our contact info here
“DynamicsPrint® with IMP is the heart of our planning estimations and imposition systems.
Estimating has become an important science. Our young estimators can deliver accurate plans just as an experienced estimator, with loads of experience, would.”
Angel Viveros, Estimation Manager
Foli De Mexico, Mexico
“The reason we chose DP was because it’s an industry solution which solves many of the problems we had in the standard Microsoft Dynamics setup. Also, there was demand from the management to have final costing, which was also a major challenge in the standard Dynamics solution.
DynamicsPrint® also helps us greatly with scheduling and shop floor management. The data gathered gives us great insights, and results in a much more cost-efficient production.”
Jochem Sants, Project Manager
Van der Most, Heerde, Netherlands
“The professional and highly skilled DynamicsPrint® team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.
DynamicsPrint® adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”
Karen Redfern, VP Operations Technology
DCM, Canada
“I just wanted to let you know how happy I am with DynamicsPrint® and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.
The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint® team for all your help and support.”
Mark Floyd, Division Director
KP Corp. San Leandro, USA
Market segment migration, often referred to as convergence, has evolved from an emerging trend into a defining characteristic of the modern print industry.
Commercial printers, graphics providers, packaging and label producers, apparel decorators, promotional product suppliers, and in-plant operations are increasingly expanding beyond traditional boundaries to serve adjacent print segments.
What began as opportunistic growth has become strategic transformation.
Convergence Has Become the Norm
Alliance Insights’ latest research study, Profiting Through Convergence, confirms that multi-segment operations are now standard practice.
Key findings include:
96% of print providers operate across multiple segments
Companies serve an average of three additional segments beyond their primary business
Expanding into a new segment delivered an average 16.7% revenue increase
Profitability increased by 11.1%
These results reflect more than diversification. They signal a structural shift in how print businesses define themselves.
Today, competitive strength is increasingly determined by how broadly and effectively providers can meet customer needs.
Customer Expectations Are Driving Expansion
At the center of convergence is the customer.
More than nine in ten providers report that buyers expect a one-stop print partner capable of managing multiple applications. Rather than coordinating across several vendors, customers seek simplicity, accountability, and integrated service delivery.
Providers expanding into adjacent segments are capturing greater wallet share, deepening relationships, and reducing displacement risk from competitors offering broader solutions.
Convergence, in many cases, is defensive as well as offensive strategy.
Execution Determines Profitability
While overall results are strong, the research underscores a critical point: expansion success depends less on the segment entered and more on execution discipline.
Providers achieving the strongest financial outcomes share common characteristics:
Expansion initiatives were customer-led and demand-validated
Investments extended beyond equipment to include training, workflow integration, and sales enablement
Sales and marketing teams actively promoted and cross-sold new capabilities
Outsourcing and partnerships were leveraged strategically to reduce risk
Conversely, challenges such as staffing gaps, pricing pressure, operational complexity, and learning curves were most pronounced where organizational readiness was underestimated.
Technology acquisition alone does not guarantee performance improvement.
In-Plants Are Also Benefiting
Convergence is not limited to commercial operations. Eighty-four percent of in-plants report expanding into additional applications, most frequently graphics, mailing, and promotional products.
For in-plants, the benefits include:
Increased internal production volume
Reduced outsourcing spend
Elevated strategic positioning within parent organizations
In many cases, convergence is helping reposition in-plants from cost centers to business partners.
A Defining Strategy for the Future of Print
The evidence is clear: convergence is no longer optional experimentation.
As customer expectations rise and competition intensifies, deliberate expansion into adjacent print segments has become a defining strategy for revenue growth, profitability improvement, and long-term resilience.
However, the strongest gains are achieved not by simply adding new capabilities, but by aligning expansion with customer demand, organizational readiness, and integrated execution.
The future of print will increasingly favor providers that think beyond traditional boundaries, and act with strategic discipline.
Book Demo