Other Insights
Dec 4 2025
AI at Work: How Microsoft 365 Copilot Is Moving Sales, Service, and Finance Teams to the Frontier
Sep 25 2022
What does Packaged foods, Medical/Pharma, Health Providers, Real Estate and Beverages have in common?
Need help or want to know more?
Find our contact info here
“DynamicsPrint® with IMP is the heart of our planning estimations and imposition systems.
Estimating has become an important science. Our young estimators can deliver accurate plans just as an experienced estimator, with loads of experience, would.”
Angel Viveros, Estimation Manager
Foli De Mexico, Mexico
“The reason we chose DP was because it’s an industry solution which solves many of the problems we had in the standard Microsoft Dynamics setup. Also, there was demand from the management to have final costing, which was also a major challenge in the standard Dynamics solution.
DynamicsPrint® also helps us greatly with scheduling and shop floor management. The data gathered gives us great insights, and results in a much more cost-efficient production.”
Jochem Sants, Project Manager
Van der Most, Heerde, Netherlands
“The professional and highly skilled DynamicsPrint® team led the implementation to develop the expertise internally at DCM with a team of Subject Matter Experts from each of the specialized print production areas. DynamicsPrint’s expertise regarding the system and the industry was instrumental to ensuring the configurations were done properly. As this is a highly configurable solution, the approach and implementation was very well structured and ensured that the team worked from the basic setups to the more complex setups with a pace that was manageable and retainable.
DynamicsPrint® adjusted the resource requirements to accommodate both technical and functional areas of expertise as needed throughout the project, providing best practice directives to ensure that the proper approach was being followed.”
Karen Redfern, VP Operations Technology
DCM, Canada
“I just wanted to let you know how happy I am with DynamicsPrint® and the support you have given KP San Leandro since our launch. The seemingly endless set of tools available really help us run and improve our business.
The visibility into job statuses, P&L, and the ability to create and manage cues that give our team a personalized look into their own area of responsibility have become essential to our business model. I can’t even imagine going back to our old system. Thanks to the DynamicsPrint® team for all your help and support.”
Mark Floyd, Division Director
KP Corp. San Leandro, USA
The printing industry has experienced significant transformation over the past decade. While technology continues to evolve, perhaps the most important change has been the evolution of the print buyer.
A recent article from Keypoint Intelligence explores how today’s print buyers are making decisions and why print service providers should rely less on assumptions and more on customer insight.
Print Continues to Play a Strategic Role
Despite the rapid growth of digital marketing channels, print remains an important component of modern communication strategies.
According to Keypoint Intelligence’s 2026 Print Buyers Research Study, 82% of marketing communications professionals consider print important or extremely important to their promotional activities.
Rather than replacing print, digital channels have changed how print is used. Marketing campaigns increasingly combine physical and digital touchpoints to create a more consistent customer experience.
This means print is no longer viewed as a standalone medium but as part of an integrated communications strategy.
The Modern Print Buyer Has Different Expectations
As marketing strategies evolve, so do customer expectations.
Today’s print buyers are looking beyond price and production capabilities. They are evaluating how print supports broader business objectives, including:
Understanding these priorities allows print providers to better align their services with customer needs.
Why Customer Insight Matters
One of the article’s strongest messages is that assumptions are no longer enough.
For years, many organizations have relied on experience or industry intuition when developing new products, services, and sales strategies. However, changing customer expectations mean those assumptions may no longer reflect today’s market.
Research-based insights help organizations understand:
Making decisions based on customer data rather than assumptions can help businesses adapt more effectively to changing market conditions.
Print’s Role in an Omnichannel World
Modern marketing is increasingly built around multiple customer touchpoints.
Consumers interact with brands through websites, social media, email, mobile applications, direct mail, catalogs, packaging, and printed marketing materials. Rather than competing with digital channels, print often complements them by adding a tangible, memorable element to the customer journey.
This integrated approach allows organizations to combine the strengths of both physical and digital communications to create more effective marketing campaigns.
Turning Insight into Better Decisions
The article concludes with an important reminder. Collecting customer data is only the first step.
The real value comes from understanding what those insights mean and using them to make better business decisions.
Whether developing new services, refining marketing strategies, or strengthening customer relationships, organizations that continually listen to their customers will be better equipped to respond to changing market demands.
As the print industry continues to evolve, understanding the modern print buyer may become one of the most valuable competitive advantages any organization can have.
Book Demo